Jerry Eisen is COO of Think Agency, where he has spent three decades studying persuasion, design, brand mythology, and the strange mechanics of preference. Raised between science and scripture, he became fascinated by how human origin stories expand into belief systems—and into systems of constraint. His degree in art communications—largely studio art—is where he learned to see his ideas before he could write about them. Jerry writes from Florida and fronts the alt/indie band Catapult Rides, where several of ALMOST MAGNIFICENT’s themes first emerged as lyrics about creation, control, and purpose.